Growth Marketing Analyst

MyYogaTeacher is seeking a Growth Marketing Analyst for our lean and dynamic marketing team. As a Growth Marketing Analyst, your job will be to create project definitions, carry out required research, coordinate with people and processes to ensure that our projects are delivered on time and produce the desired results, measure results once the projects are released and identify growth opportunities. You will be the go-to person for everything involving a marketing project’s organization and timeline.

You should be able to

Growth Strategy & Execution

- Develop and implement data-driven strategies to drive customer acquisition, engagement, and retention.

- Collaborate with product, design, data science and engineering teams to align growth initiatives with overall business goals.

Email & SMS Marketing Optimization

- Launch, manage, and optimize multi-channel marketing campaigns, with a focus on customer experience, conversion and retention.

- Run A/B tests, analyze campaign performance, and continuously refine to improve key metrics such as open rates, click-through rates (CTR), and conversion rates.

Product & Pricing workflow Optimization

- Optimize the landing pages, onboarding funnels, pricing pages and other key areas of the product for better conversion rates and customer retention.

- Conduct A/B testing on pricing models, page layouts, and messaging to improve customer understanding and purchase decisions.

- Support the team for paid acquisition channels with data-driven insights to optimize campaigns and ensure maximum ROI.

Upsell and Cross-Sell Funnel Development

- Develop strategies, design and optimize upsell and cross-sell funnels to increase customer lifetime value (CLV) at different stages of the customer journey.

- Monitor the performance of upsell funnels and optimize them through continuous testing and refinement.

Data Analysis & Reporting

- Analyze customer behavior, product performance, and market trends to provide insights on how to maximize user conversion and identify growth opportunities.

- Track and report on key growth metrics, including CAC (Customer Acquisition Cost), CLV, email and SMS campaign performance, and upsell funnel success.

- Present data insights to key stakeholders and provide actionable recommendations for future growth initiatives.

Market Research & Competitor Analysis

- Learn required technical skills on the job, stay ahead of digital marketing trends, tools, and technologies to implement best practices.

- Monitor industry trends and identify new opportunities, to improve our growth strategies and stay ahead of competitors.

Skills Needed

- Education: Bachelor’s degree in Marketing, Business, Economics, Data Science, or a related field.

- Experience: 2-4 years of experience in a growth marketing, product marketing, or marketing analyst role, preferably in a startup or high-growth company.

- Marketing Channels: Proven experience in email and SMS marketing, and familiarity with other digital marketing channels such as paid media, SEO, and social media.

- Pricing & Funnel Optimization: Experience with A/B testing and optimizing conversion on pricing pages and upsell funnels.

- Data Analysis: Strong analytical skills with the ability to interpret data, identify trends, and provide actionable insights.

- Tools & Platforms: Experience with marketing and analytics tools such as Google Analytics, Tableau, ActiveCampaign, Twilio (for SMS), and other CRM/email marketing tools would be preferred.

- A/B Testing: Hands-on experience with running A/B and multivariate tests to optimize campaigns.

- Communication: Excellent communication skills, strong analytical and problem solving skills, be able to find good solutions to simple and complex problems, and known for getting things done.

- Organization: Able to manage multiple projects at one time while keeping aligned with the big picture and taking care of the many little details.

- Agile: Able to pivot strategies or a project's direction quickly, when company strategy requires it.

- Commitment: Go the required length to meet the committed deadlines, does not require a follow up for agreed on deliverables.

- Team Collaboration: Strong collaboration skills to work effectively across teams, including product, sales, and engineering.

Values

- Empathy: Listens to user stories, connects with them and understands their needs.

- Honesty/Integrity: Does not cut corners. Earns trust and maintains confidence. Does what is right not just what is expedient? Speaks plainly and truthfully.

- Persistence: Demonstrates tenacity and willingness to go the distance to get something done.

- Attention to detail: Does not let important details slip through the cracks, is well organized.

- Growth mindset: Learns quickly and is not afraid to fail. Demonstrates ability to quickly and proficiently understand and absorb new information.

- Follow through on commitments: Lives up to verbal and written agreements, regardless of personal cost.

- Enthusiasm: Exhibit passion, excitement and positive energy about work.

- Teamwork: Reaches out to peers and cooperates with supervisors to establish an overall collaborative working relationship.

- Yoga & Spiritual ideas: Ability to talk about yoga and spiritual matter with students.

- Great communication skills: Good understanding of self and motivations of the audience to communicate effectively with different stakeholders - engineering, design, executive team, students and teachers.

Culture

We're hiring for talent, skill, work ethic and professionalism.

- Must be willing to work evenings, much of the team is in the US PST time-zone, so our team often does meetings from 8:00AM-11:30AM PST.

- Student-centric: Ability to put student interest above everything else. Demonstrate respect for customers and ensure that customers get the best service possible

- Professional: Cares deeply about his/her profession and invests in professional growth.

- Respect for the team: Respect everybody's right to have opinions. Affirms the positive in other people

- Risk-taking: Embrace challenges, try new approaches and be ok with all failures except a failure to learn.

- If you don't meet 100% of the above qualifications, you should still seriously consider applying. Studies show that you can still be considered for a role if you meet just 50% of the role's requirements.

About us

At MyYogaTeacher, we believe that our success will be defined not only by what we do — but also by how and why we do it. So, here is the MyYogaTeacher “why” and our “how”:

Improve physical and mental well being of the entire planet.

- Genuine care for our customers: Be nice and gentle with the customer. Listen to them before responding. Work on making every interaction a positive one for our customers. E.g. if a customer is not happy with a session and wants a refund - we should accept that they are not happy and give them a refund. E.g. The customer did not like a particular session, even though we think it was great - we should accept customers judgement and try and understand what we can do better to meet customer's expectations and not waste time trying to change the customer's judgement.

- Have fun: We have fun while working. We celebrate our co-workers and celebrate every large and small victory with each other.

- Respect for the each other: We respect each other as individuals. This means:

- Professionalism: We respect and treat each other as professionals. We help everybody grow, train and develop in order to achieve their full potential.

- Autonomy: Respect everybody's opinions and their ability to make decisions.

- Individual worth: Everybody has inherent worth. We do not label or typecast. We give everybody a chance to grow.

- Affirmation: We affirm positives in each person.

- Frugality: We are frugal in terms of spending money. We do not splurge on things that do not have a direct impact on making customers happy. We are wise with spending our resources.

- Hiring well: Hiring is a key function of the company. We focus, train and reward hiring well to ensure that we give hiring the utmost importance.

- Encouraging risk-taking: We embrace failure as an important part of learning. We realize that big projects require iterations and in such cases, we don't let perfection be the enemy of getting started. If we learned something new by executing fast, taking risk and failing, we are growing. We need not be afraid of failure. Risk taking, executing fast and failing fast is far better. Failure to learn is the biggest negative outcome.

- Understanding the value of time: We are focussed on moving fast as time is the ultimate limited resource. We are always trying to find ways to speed up learning and to reduce time for tasks by planning, collaborating and communicating better.

If you share our values and our enthusiasm for empowering the world, we’d love to review your application!

Ready to apply?