SEO Link Builder

Key responsibilities

- Backlink Strategy Development: Design and implement effective link-building strategies tailored to clients’ SEO goals.

- Link Prospecting: Research and identify high-quality backlink opportunities through competitive analysis, domain research, and outreach.

- Outreach & Relationship Building: Conduct outreach to potential link partners (e.g., bloggers, webmasters, influencers) to build and secure backlinks. Establish and nurture relationships with authoritative websites and digital publications.

- Content Creation for Link Acquisition: Collaborate with content teams to create linkable assets (e.g., infographics, blog posts, guest articles) that attract backlinks.

- Monitor Backlink Health: Continuously monitor and audit backlink profiles, ensuring they align with best SEO practices and are free of spammy or toxic links.

- SEO Analysis: Regularly analyze backlink performance through tools such as Ahrefs, SEMrush, Moz, or Google Search Console and adjust strategies accordingly.

- Reporting & Analytics: Track, report, and analyze the impact of backlink campaigns on organic search rankings, traffic, and conversions.

- Competitor Analysis: Stay up-to-date on competitor link-building tactics and industry trends to inform ongoing strategies.

Skills Needed

- Proven experience in backlink development and link-building strategies.

- In-depth knowledge of SEO tools (e.g., Ahrefs, SEMrush, Moz, Google Search Console) and link-building platforms.

- Strong understanding of SEO principles, Google’s ranking algorithms, and the importance of link equity.

- Experience with manual link-building outreach, including email communication and relationship management.

- Ability to work with content teams to develop link-worthy assets.

- Familiarity with keyword research, on-page SEO, and technical SEO principles.

- Strong analytical skills and experience interpreting backlink data and SEO performance metrics.

- Excellent communication and interpersonal skills.

- Ability to work independently and manage multiple projects simultaneously.

- Knowledge of Google Webmaster Guidelines and SEO best practices.

- Basic understanding of HTML and website structures is a plus.

Preferred Qualifications

- Previous experience working in a digital marketing agency or in-house SEO team.

- Knowledge of additional SEO-related tactics such as local SEO or technical SEO.

- Experience with outreach automation tools (e.g., Pitchbox, Buzzstream).

- Familiarity with content management systems (e.g., WordPress).

- A passion for staying ahead of SEO trends and industry best practices.

Values

- Empathy: Listens to user stories, connects with them and understands their needs.

- Honesty/Integrity: Does not cut corners. Earns trust and maintains confidence. Does what is right not just what is expedient? Speaks plainly and truthfully.

- Persistence: Demonstrates tenacity and willingness to go the distance to get something done.

- Attention to detail: Does not let important details slip through the cracks, is well organized.

- Growth mindset: Learns quickly and is not afraid to fail. Demonstrates ability to quickly and proficiently understand and absorb new information.

- Follow through on commitments: Lives up to verbal and written agreements, regardless of personal cost.

- Enthusiasm: Exhibit passion, excitement and positive energy about work.

- Teamwork: Reaches out to peers and cooperates with supervisors to establish an overall collaborative working relationship.

- Yoga & Spiritual ideas: Ability to talk about yoga and spiritual matter with students.

- Great communication skills: Good understanding of self and motivations of the audience to communicate effectively with different stakeholders - engineering, design, executive team, students and teachers.

Culture

- Student-centric: Ability to put student interest above everything else. Demonstrate respect for customers and ensure that customers get the best service possible

- Professional: Cares deeply about his/her profession and invests in professional growth.

- Respect for the team: Respect everybody's right to have opinions. Affirms the positive in other people

- Risk-taking: Embrace challenges, try new approaches and be ok with all failures except a failure to learn.

- If you don't meet 100% of the above qualifications, you should still seriously consider applying. Studies show that you can still be considered for a role if you meet just 50% of the role's requirements.

About us

At MyYogaTeacher, we believe that our success will be defined not only by what we do — but also by how and why we do it. So, here is the MyYogaTeacher “why” and our “how”:

Improve physical and mental well being of the entire planet.

- Genuine care for our customers: Be nice and gentle with the customer. Listen to them before responding. Work on making every interaction a positive one for our customers. E.g. if a customer is not happy with a session and wants a refund - we should accept that they are not happy and give them a refund. E.g. The customer did not like a particular session, even though we think it was great - we should accept customers judgement and try and understand what we can do better to meet customer's expectations and not waste time trying to change the customer's judgement.

- Have fun: We have fun while working. We celebrate our co-workers and celebrate every large and small victory with each other.

- Respect for the each other: We respect each other as individuals. This means:

- Professionalism: We respect and treat each other as professionals. We help everybody grow, train and develop in order to achieve their full potential.

- Autonomy: Respect everybody's opinions and their ability to make decisions.

- Individual worth: Everybody has inherent worth. We do not label or typecast. We give everybody a chance to grow.

- Affirmation: We affirm positives in each person.

- Frugality: We are frugal in terms of spending money. We do not splurge on things that do not have a direct impact on making customers happy. We are wise with spending our resources.

- Hiring well: Hiring is a key function of the company. We focus, train and reward hiring well to ensure that we give hiring the utmost importance.

- Encouraging risk-taking: We embrace failure as an important part of learning. We realize that big projects require iterations and in such cases, we don't let perfection be the enemy of getting started. If we learned something new by executing fast, taking risk and failing, we are growing. We need not be afraid of failure. Risk taking, executing fast and failing fast is far better. Failure to learn is the biggest negative outcome.

- Understanding the value of time: We are focussed on moving fast as time is the ultimate limited resource. We are always trying to find ways to speed up learning and to reduce time for tasks by planning, collaborating and communicating better.

If you share our values and our enthusiasm for empowering the world, we’d love to review your application!

Ready to apply?